WE ARE A NEW STREETWEAR LABEL BUILT ON DENIM, CRAFT, AND COMMUNITY

UNIT9, is a new denim-obsessed streetwear brand rooted in craft, community, and cultural exchange. Founded by designer Mark Ainsworth, UNIT9 is a philosophy as much as a brand, born from decades spent studying the evolution of product design, military heritage, and street style.

Unit Nine is a style philosophy. Timeless pieces that transcend trends with purpose-driven aesthetics: functionality, utility, military heritage, craftsmanship, denim, sport. Shaped by decades of design know-how, exploring the evolving cultural patterns of design and style.

At its core, UNIT9 is a movement. One that connects communities across continents through shared values and meaningful collaborations. From rural Asia to urban Europe, the brand works with independent artisans—working with traditional techniques like hand-dyeing and hand-weaving—and integrating them into a new visual language of contemporary streetwear.

Built on a foundation of slow fashion principles, UNIT9 works exclusively in small batches using dead-stock materials and high-value, low-waste processes. Fabrics sourced with intention. Resulting in elevated, timeless garments made to build memory.

To be worn, to be lived in. It's Life. Styled.